People involved in Salesforce implementations

A successful Salesforce implementation involves collaboration among various roles and stakeholders. Let's explore the key individuals involved in the process:

Salesforce Administrators 

The Salesforce Admin is a senior role within the organization and possesses in-depth knowledge of both Salesforce and the specific business processes. They are responsible for configuring and customizing Salesforce to meet the organization's needs. This includes creating and maintaining page layouts, custom functions, flows, and business rules within Salesforce. The Admin also manages user accounts, permissions, and security settings. They handle tasks such as setting up the environment, data import/export, and non-coding customizations. The Admin often works closely with Salesforce consultants or other admins for support and guidance. 


Testers, both functional testers and test automation engineers, play a critical role in ensuring the quality and reliability of the Salesforce system. Functional testers focus on manually testing the system's functions, layouts, code, and business rules. They ensure that the system performs as expected and adheres to business requirements. Test automation engineers specialize in automating tests using tools and frameworks, improving efficiency and scalability of the testing process. They may utilize the Salesforce API or other testing tools to perform thorough testing and validate the system's performance, functionality, and adherence to business requirements. 


Developers play a crucial role in implementing custom code and building custom features and objects within Salesforce. They are skilled in programming languages such as APEX, Java, or C#. Developers work on creating and maintaining custom functionalities that align with the organization's specific requirements. They handle tasks such as integrating Salesforce with other platforms or systems and setting up API connections. Developers work closely with the Salesforce Admin and other stakeholders to ensure smooth implementation and customization. 

UX Designers

UX designers collaborate with the Salesforce Admin and key users to design the user interface and user experience of the Salesforce system. They focus on creating an intuitive and user-friendly interface that enhances user adoption and productivity. UX designers work on layout design, navigation, visual elements, and overall usability to ensure a positive user experience within Salesforce. 

Key Users 

Key Users are individuals who have a deep understanding of the organization's business processes and are active users of the Salesforce system. They play a crucial role in providing valuable insights and feedback during the implementation process. Key Users serve as the Single Point of Contact (SPOC) for refining specific business processes, User Stories, and requirements. They work closely with the Salesforce Admin and other stakeholders to ensure that the Salesforce system aligns with the organization's needs and requirements. 

By having a collaborative effort involving these key individuals, organizations can ensure a smooth and successful implementation of Salesforce. Each role brings unique expertise and perspectives, contributing to an efficient and tailored solution that meets the organization's specific business needs. 




Building Blocks

Quality Engineering within Salesforce

Quality Assurance

Automated Testing

People involved



Related wiki's

   Look and feel 

    Automation pitfalls 

   Architecture and Releases  

   SuccessFactors explained